16 April 2009

Porsche Design Incorporates Car Design into Shoes

What happens when you bring two great brands like Porsche and Adidas together? You get excellence and innovation all wrapped up in a shoe, the Bounce:S. The shoe employs springs and mechanics to propel you further, faster and higher. Time Magazine called it one of 2008's top 50 inventions and it has walked away with a Red Dot Design Award as well as the Plus X Award 2008.

This is a great example of a successful brand collaboration since the final product highlights shoe design, improved by car design. Porsche has always had one foot in the fashion world (I love the classic P'8433 sunglasses). I wonder if Adidas can help design their next car...

Final Thought: How many Porsche die-hards will become Adidas fans and vice versa?

Posted via email from i make experiences.

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