What happens when you bring two great brands like Porsche and Adidas together? You get excellence and innovation all wrapped up in a shoe, the Bounce:S. The shoe employs springs and mechanics to propel you further, faster and higher. Time Magazine called it one of 2008's top 50 inventions and it has walked away with a Red Dot Design Award as well as the Plus X Award 2008.
This is a great example of a successful brand collaboration since the final product highlights shoe design, improved by car design. Porsche has always had one foot in the fashion world (I love the classic P'8433 sunglasses). I wonder if Adidas can help design their next car...
Final Thought: How many Porsche die-hards will become Adidas fans and vice versa?
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