I may join Club Penguin just to get one of these adorable puffles. Seriously though...social networking for kids is important. I remember Prodigy from back in the day. I would have really liked these.
Other sites:
Whyville
Habbo
imbee (looks more preteen or teenish)
Webkinz (plus you can buy real stuffed animals to enhance the experience)
Nicktropolis (more like Second Life)
Update: Wired has a great article about the ins & outs of Club Penguiners.
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